I was really surprised at how GOOD it tasted. And, the build up of the energy was so leveled that I felt like I had my own natural energy pushing me through the day. With the 5-Hr drinks, I feel the adrenaline boost within a minute and then I'm off and running usually chattering like a chipmunk and shaking like a leaf (if I haven't ea...ten). I was able to do so much and never felt tired once. With the other drinks I am always able to tell when the exact moment is that the energy has worn off or when I'm about to run out of puff. I couldn't tell you when Crave was no longer working because there was no burn-out and I never felt that extreme exhaustion I feel with the other drinks wearing off. I was a normal tired when it was time for bed and I slept peacefully :) I sent my husband with one to work today to get his feedback and make sure it wasn't just me wanting this product to work! LOL. If he has the same experience I had, I will be purchasing more from you. -Ruthie <SEE MANY MANY MORE TESTIMONIALS>